Google has finally launched its music streaming service in the form of YouTube Music and YouTube Premium for users who like an uninterrupted video content experience. YouTube already has a vast catalog of music that also includes radio channels, live performances and user-generated content.
YouTube has also introduced YouTube Premium that basically allows users to consume content without interruptions of the ads. The Premium subscription also allows users to play videos in the background, even when users lock a smartphone or switch applications.
YouTube Music Premium will also allow users to download songs to play when they are offline. YouTube Premium will be available for Rs 129 per month, will include membership to YouTube Music Premium and access to all YouTube originals. YouTube Music Premium is available for a monthly rental of Rs 99 and, as part of the introductory offer, YouTube offers a YouTube Music Premium subscription for three months for free.
Announcing the launch of YouTube Music in India, Lyor Cohen, Global Music Director, YouTube said: “In India is where the multilingual music scene thrives.” It is interesting to note how Indian artists have consistently claimed the top places in the past. Months on YouTube’s Top Artists List With YouTube Music, we hope to bring the best of global and Indian music to millions of followers across India, and provide them with an immersive music experience, with the magic of music on YouTube. ” .
T. Jay Fowler, Director of Product Management, Music Products, said on YouTube: “We know that India loves watching music videos on YouTube, whether it’s vitality, choreography, stars and glamor. The music of India has always been much more than just audio. Therefore, for us, with the launch of YouTube music, the whole emphasis is on the familiar and on making each user experience richer as they begin to use the service. From recommended music videos, live performances, covers, to new videos, everything is here, and only here. “
YouTube has been a popular platform for streaming music with access to thousands of playlists in various genres.