When you start your business online, it is one of the most important features to promote, the domain name of your business. A Domain name is your name, so your business will go online
Choosing a name for your domain is as important as the name of your newborn baby, because your business will be known throughout the year. There are too many rules of thumb or guidelines to find a domain name that perfectly matches your business, which you can follow.
Previously, getting the desired domain name was difficult to find because most popular and common words and other top level domain names were already used on .com, .org. At the time of writing this post (2017), we had many more options such as .guru, .mob, .co, .photo etc. for domain name extensions.
However, before taking any action, you should consider the name from which you want to get an online identity.
When selecting domain names for the company, you need to keep your brand in mind. Your name must match the brand name, but it should be constructed as a “smart” and memorable name. If your company name is Royaler Info Ltd then you can select names like Royaler.com or RoyalerTech.com or Royalerinfo.com (subject to availability, of course).
Being a new blogger, which domain name extension should be chosen, the task of finding this may seem confusing to you. From my experience, (and based on the general overall consensus of professionals), you should first select .com domain and if your chosen name is not available in .com version then .org is the second best option. Otherwise, you can choose domain name extension from new gtLD’s like .guru, .photo, .co and many others. You can see here for new domain name extensions. But remember that creating a domain name using the .com extension is the most beneficial for you.
Easy to remember:
Let’s remember the school days. How difficult was it to remember such names, which were difficult to type? For example: whoossaazt! Can you remember its name and how it spell it out?
See my domain name now: WeBindas-We – Bindas . Can you see the difference?
Think of a name that is easier to remember and type in. Avoid such names that are easy to utter but when you type them they can create confusion in spelling.
Before choosing a new domain, make sure that you are not violating any of the brand copyright policies already existing. For example, WordPress does not allow you to have a domain name that includes “WordPress”. If you do this then be prepared to get an official letter. (But they allow you to use the name “WP” included instead of “WordPress”).
Hyphens Special Characters!
If you are building a niche blog and looking for a keyword rich domain then it is best to stay away from the domain names with hyphens. Until a few years ago, it was easy to rank the hyphenated domain name, but now it is not so. If you look at the current ranking system, then you can clearly understand that hyphen is better to find other domains rather than using the included name.
Sometimes people suggest that you should choose your domain name according to the niche of your blog. But this is not a great advice for those who are looking for domain names with words like “tech” and “blog”, for example: techtip, techblog, bloggertips etc. There are thousands of blogs and websites already using such names on the Internet. For this reason alone, it is best to choose a name that can be part of a unique brand for you in the future.